Small business owners and managers have their work cut out for them, and frankly, we should all be sick of the trouble we have to go through for nearly everything. All the entrepreneurial gurus encouraged us to follow our passion and open a business doing something that we love.
What none of the books, lectures, and videos will show you is how to balance the inevitable tedium with those fulfilling dimensions of your business. The books and records, taxes, advertising, sales, PR, staffing issues, and all the rest of the day to day drudgery that makes everyone question their sanity about opening a business.
Big business has it easy when it comes to the labor saving systems, processes, and tools to make work life easy. IT departments at big companies have innovated so many great tools that the productivity dividend of the past 20 years has been concentrated solely on the medium to large sized businesses who could develop their own tools or manage special software.
The Internet age and ubiquity of online services has FINALLY translated that opportunity to small business owners and managers. So many online solutions, tools, widgets, and resources make it easier for small business owners to find clients, manage relationships, keep track of payroll and accounting, manage telecom, email partners, post websites, and handle virtually any chore in the enterprise. If there's a need, the Web finds a way to fulfill, usually at very reasonable rates.
The Business Perspective will try to bring these services to the forefront for readers and help business owners and managers avoid the tedium and drudgery so that they can spend more time on the passionate side of their business.
